This month’s Bondi AI Collective welcomed Zay Yang, founder of Wordflow — an AI-powered writing platform that helps brands create meaningful content designed to rank across AI search engines and large language models (LLMs).
🚀 Helping Brands Stand Out in the Age of AI Search
“Our goal is to help brands not only get discovered, but also stand out in AI-generated responses across platforms like ChatGPT, Gemini and Perplexity,” Zay explained.
🔍 The Shift: Consumers Now Search — and Trust — Through AI
Zay highlighted a clear shift in consumer search behaviour. Millions are now turning to AI to discover products and services and, importantly, beginning to trust AI-generated answers when making brand decisions. Yet only a small share of marketers are using tools built for this shift — a major untapped opportunity.
💡 “Content Is the Currency for AI Visibility”
As Zay put it, content is becoming the currency for visibility in AI search. Wordflow bridges the gap between insight and action, enabling marketers to assess brand performance across AI platforms and create content optimised for discoverability.
🤖 Powered by 50+ AI Models — Matched to Every Task
Wordflow integrates more than 50 AI models and automatically selects the most suitable one for each task — for example:
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Sonnet or Perplexity for SEO-led blogs
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Opus for emotionally nuanced copy
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And many others tailored for different marketing needs
“We’re not trying to build another content engine,” Zay added. “Our focus is on being the best at matching the right model to the right marketing task.”
🧩 The Model-Matching Framework
Wordflow evaluates models across five key criteria to ensure accuracy and brand fit:
1. Reasoning and accuracy
2. Context handling
3. Tone and brand alignment
4. Speed and efficiency
5. Multimodal capability
📊 Inside the Wordflow Dashboard
Marketers can use the dashboard to:
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Build brand profiles with tone, personality and compliance rules
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Generate and remix content across multiple formats
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Run compliance checks and apply instant fixes
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Analyse AI visibility and uncover ranking opportunities
🌐 AI Visibility: The Next Evolution of SEO
Zay positioned AI visibility as the next evolution of SEO — a future where success depends not just on search ranking, but on a brand’s presence and authority within AI-generated results.
💬 Closing Discussion: What’s Next for AI-Driven Marketing
The session wrapped up with an open discussion around:
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The future of AI-driven search vs. traditional SEO
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How to ground AI content in brand and compliance frameworks
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Favourite models and use cases, from GPT-5 to Claude and Gemini
In short
The Bondi AI Collective meetup was a clear reflection of the Collective’s mission — to show what’s possible now. Zay’s presentation of Wordflow made the future of AI-driven marketing feel tangible and actionable, sparking valuable conversations about brand visibility, responsible adoption, and the evolution of SEO in an AI-first world.
A huge thank you to everyone who joined and to Zay for sharing practical insights and demonstrating how Wordflow is helping brands thrive in this new search era.
If you’re interested to learn more about Wordflow, visit: www.wordflow.ai
