[Steven Muller]

The Organic Tea Project started as a passion project of our tech agency 33BONDI.

Four years later and it is a small business that stands on its own, organically certified with direct roots to two single-origin plantations in India.

With Covid-19 affecting supply we have moved to local production. That is easy to say but hard to do. We are literally creating our organic sticky chai locally by hand. We have made 5kg batches and are now moving to 10kg batches.

It is an example of pivoting due to external forces and we think it will help transform our business as lead times from India were always long and complicated. With local production and shorter lead times, we can go-to-market with more confidence knowing we can meet demand if we promote the brand harder because we don’t need to hold four to five months of stock. We can make stock in weeks!

The added bonus is our community of tea lovers have told us they love the local production story. It just took a pandemic to push us into change.

[Ross Dawson]

Wow, great story! I’d love to interview you about it 🙂

What do you mean by “local”?

[Steven Muller]

Hi Ross, you can interview me or one of our team.

We are making the sticky chai in Helensburg on the South Coast at one of the co-founders residence!

[Jen Boudreau]

Seriously cool, it’s crazy how having a fire under us pushes us to make some changes we had been thinking about for ages.

Do you have a website? or sell in any local Bondi?

I work in brand identity if you would like any help pivoting to the local production!

[Steven Muller]

Thanks Jen. The website is http://www.theorganicteaproject.com