Remo Giuffré is a thinker and creative strategist with a long track record as an entrepreneur, retail merchant and brand builder. He founded the iconic REMO General Store in 1988; and co-founded the General Thinking network in 2001. He also enjoys a long and ongoing association with TED in New York, and, since 2009, has been CEO & Founding Licensee for TEDxSydney, an annual flagship TEDx event that has become Australia’s leading ideas forum and the gold standard for TEDx globally.