Bondi Innovators: Sam Hickson on Yellow Door Productions

We were delighted to interview Sam Hickson of Yellow Door Productions for Bondi Innovation Forum last week.

Sam Hickson is the dynamic founder of Yellow Door Productions, specializing in virtual tours, 3D technology, and digital marketing. With a keen understanding of the post-Covid-19 landscape, Sam leads and supports organizations in making essential transitions, recognizing that embracing this fundamental truth is the key to future success. By curating a team of specialists, Sam spearheads innovative approaches that leverage 3D technology to expand outreach, increase engagement, and seize the abundant opportunities of this new era.

In this interview, she shares how they promote Australia as a destination through their 3D immersive virtual physical assets.

See the video with the full transcript below.


Yellow Door Productions is a digital marketing agency. We specialize in 3d immersive virtual physical assets. The potential for virtual tours to take Australia to the world is amazing. We have challenges at the moment with the distance that separates us from the rest of the world. When a venue can capture the space so that people can move through it and truly understand the dimensions of it, it means that people can book online without the site inspection. They’re more likely to choose Australia as a destination, rather than a country that is in closer proximity. We’ve primarily work in the hospitality and marine industries. So we’ve seen that virtual tours are able to transform the way that businesses operate and streamline operations, increase their sales, get them better inquiry rates, and better conversion as well.

I choose to live and work in Bondi because of the community. They embrace innovation in all of its forms. There’s world class talent that comes from all over the world. It’s a community that provides support, the ability to network, to get feedback. I’ve met a lot of other people who are on the same journey that I am. Of course being able to have that work and play and being able to go down to the beach on your lunch break, jump in the ocean and come back is something that is amazing.


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